Matthew Lenox serves as the Executive Director of VisitNW Illinois, the Destination Marketing Organization championing Lee, Ogle, Whiteside, and Carroll counties. In this role, he leads strategic initiatives to showcase the region’s diverse attractions, from the mighty Mississippi River to the historic Hennepin Canal, working closely with local businesses, attractions, and stakeholders to elevate Northwest Illinois as a premier destination.
Drawing from his background in technology and marketing, Matthew brings an innovative approach to destination promotion. As the founder of Dixon Digital Solutions, he combines his expertise in digital marketing, AI development, and business operations to enhance the region’s tourism landscape. His unique perspective allows him to implement cutting-edge solutions that help both the DMO and local tourism partners thrive in an increasingly digital world.
Matthew’s deep-rooted connection to Northwest Illinois has been instrumental in his success. Having called this region home throughout his life, he possesses an intimate understanding of its rich history, hidden gems, and vibrant communities. This personal connection, combined with his professional expertise, enables him to authentically share the region’s story with potential visitors while fostering sustainable tourism growth that benefits local communities.
Under his leadership, VisitNW Illinois has embraced the region’s unique character – 2,700 square miles of natural wonders, historic treasures, and charming communities. From coordinating with local businesses to developing comprehensive marketing strategies, Matthew works tirelessly to ensure that Northwest Illinois remains a destination where wandering leads to wonder, and every visit creates lasting memories.
