Spectrum Data is a small company with a tight focus: Data quality management for the best direct marketing campaigns.
Spectrum Data, a leading direct marketing company, was founded as a family-owned business in 1989. Owners David Murray and Ed Messenger continue to infuse a family atmosphere today as they work to support your successful direct marketing campaigns.
Everyone pitches in on all of our data management services, from address validation to statistical analysis of data. We roll up our sleeves to get the job done. We leave bureaucracy to our competitors, providing you with high performing direct marketing help.
From response analysis to data cleansing, we partner with our clients to solve their problems. When a new approach works in one direct marketing environment, we’ll spread the news to our other customers. When you turn to us for data management, don’t be surprised to hear us suggest a few things, like randomized key codes and more realistic matchback strategies. And if you have a new direct marketing idea, we won’t have to call the home office for permission. We are the home office.